The Canadian consumer is changing. And not just their faces (in the last census, Statistics Canada found one in five Canadians were immigrants, with 58% from an Asian nation). Our habits and desires are changing in the face of new technology and a post-recessionary world. In fact, 66% of Canadians want to make a change in the next year. Though the top resolution was to eat healthier and be more active, saving for the future (44%), being better with money (39%) and being a happier, more positive person (39%) also ranked high on the lists. And that’s changing how consumers spend their money and time.
Check out the infographic, designed by the Growth and Innovation Lab at agency Veritas, to learn more about how Canadians have evolved.
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