Grey Canada has hired Andrew Carty as its new VP strategy and innovation. Carty was formerly director of strategy with Union, where he worked on clients including Kraft, Mondelez and Best Buy, according to a release from the agency with offices in Toronto and Vancouver.

Prior to working at Union, formerly CP+B Canada, Carty was a strategic planner with Lowe Roche and an account executive with OgilvyOne.

“Andrew’s experience across business and communications planning, insight mining, digital and social mapping, as well as innovation makes him a significant asset to our leadership team,” Stephanie Nerlich, president and CEO, Grey Canada, said in a statement.