Canada shortlisted for an Innovation Lion

Toronto's Bubl Technology will be one of 30 contenders vying for the award in Cannes.

Toronto-based Bubl Technology’s Bublcam is in the running for a Lion in two weeks, nabbing one of 30 spots on the Innovation short list.

Named as one of strategy’s Cannes contenders, the Bublcam can take images of a 360-degree environment. 

“In a world where video content continues to explode, brands looking to differentiate themselves are turning to ever more immersive experiences,” said Jon Webber, CD, Zulu Alpha Kilo, who picked Bubl as a contender. “But until Bubl came along, creating this kind of interactive video was an expensive and logistically challenging endeavour. The Bublcam is small, affordable and as far as I can tell, able to perform magic by creating 360-degree images and video from only four on-board cameras – with no blind spots. Of course, it does this with amazing software, not magic. But it feels that way.”

The Innovation Lions honour breakthrough technology and innovation that will allow brands, technologists and creatives to reach consumers in new ways, according to a release.

More than 200 companies entered the category, which is celebrating its second year. Shortlisted contenders will have 20 minutes to pitch their idea to the jury in Cannes and answer its questions.

Other shortlisted contenders include projects such as projection mapping, interactive print ads, child locator apps, music streaming services and various wearable technologies.

The award will be revealed on the recently-announced innovation day on June 21.

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