Cossette snags OgilvyOne team

Jamie George and Greg Shortall head to the Toronto shop as ACDs, marking the latest additions to the growing agency.

Cossette Jamie George and Greg Shortall

Cossette is continuing to bolster its ranks with the addition of Greg Shortall (pictured right) and Jamie George, who join the Toronto shop as ACDs.

The pair most recently worked at OgilvyOne on brands such as Dove, Cogeco, American Express, IBM and Tim Hortons, according to a release.

As Cossette moves to expand and diversify its roster, this latest addition comes on the heels of Joe Dee’s appointment last month as VP, product and technology strategy. Meanwhile, Jay Chaney joined the shop in February when he took on the role of SVP, strategy, which followed Andrea Cook’s move to become SVP, national client lead.

The agency’s push to grow its team first began last fall with Glen Hunt stepping in as chief transformational officer and Dave Lafond as president of Cossette English Canada.

“Our goal is to continue to build on a model in which the role of all disciplines, from traditional to data and technical infrastructure are all considered with equal importance in the early stages of any campaign,” said Lafond in a release. “We aim to become truly integrated as one holistic communications practice.”

Describing Shortall and George as “innovative digital native and creative problem solvers,” Hunt equated the shop’s new talent to Swiss Army knives.

“They are experts in a number of different fields and able to apply those diverse skills anywhere and on any client challenge. They will fit in perfectly with the integrated offering we are continuing to evolve at Cossette.”