Brother Canada names new AOR

The printer, scanner and label-maker company has picked Montreal-based Couleur Locale to head its marketing efforts.

Brother Canada, the local brand of the Japanese printer, scanner and labelling company, has named new startup agency Couleur Locale as its AOR.

The account, one of the first for the young Montreal shop, previously resided with KBS+, named AOR in February of 2013. Prior to that, the account sat with Cossette.

To start off, the agency, headed by former Taxi Montreal CD Dominique Trudeau, will begin by working on a new “720 degree” internal and external branding platform.

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