Canada has 22 more chances at a Lion

Our country fares well in Design and Cyber, but only scores three Radio nominations and none in Product Design.
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Another day in Cannes, another batch of shortlists released and more chances for Canada to redeem itself after last night’s no-show on the winners’ stage.

Of the shortlists released today, we have the most chances in Design, with 10 nominations out of 103 entries this year. We have nine Cyber noms, out of 107 entered, and three in Radio, out of 66. None of Canada’s five entries in Product Design made the cut.

Here’s a breakdown of the nominated campaigns:


Calgary represents well on the Design shortlist this year, with work from Trigger, Wax and Critical Mass making the cut.

Trigger is nominated for its 2012 Annual Report for the Calgary Zoo, which eschewed the traditional paper report and instead put it on Instagram, using striking images.

Wax also gets a nom for an annual report, this one for the Calgary Society for Persons with Disabilities. The report had a staple in the middle of it, making it difficult to read and demonstrating the challenges of having a disability. It already won a coveted Black Pencil at the D&AD Awards in the spring.

And Critical Mass’s iPad app for the “Massey Lectures” for House of Anansi Press also has a chance at a Lion. The app allows users to easily find information on the speaking author, purchase and download their books and make notes.

A few AToMiC winners also made the shortlist, namely Walmart Canada’s PJs by JWT and Harvey’s “Copyright” campaign by BBDO.

And Axe’s pheromone-infused business cards also got a nomination, created by Toronto-based Union, no doubt for its unique use of sweat.

Toronto’s own comic book mecca Silver Snail Comics and Black Canary Espresso Bar’s “Comics and Coffee Unite!” campaign, by Squab & Pigeon, made it onto the list for their adorable cup collaboration.

Rounding out the Design shortlist were: Cundari’s “Panda Cups” for the Toronto Zoo; KBS+’s “Wi-Fi” campaign for Surfeasy; and Cossette Montreal’s Banq logo for Bibliotheque et archives nationales du Quebec.


Cossette Montreal has three chances at Lions across three categories (User Experience, Illustration and Graphic Design, and Microsite) for “Heart of the Arctic” for the Royal Canadian Mint, an interactive microsite it created along with digital production shop Jam3 and design shop Tendril. The site invites children to become explorers on a scavenger hunt and find objects to unlock coins.

Also out of Montreal, Sid Lee has two nominations, both for Adidas campaigns. One is for the Run DMC X A-Track interactive video. The other is for its “Unite All Originals” campaign for 2013.

A few heavily buzzed-about campaigns also made it onto the Cyber shortlist. WestJet’s Christmas Miracle, by Mosaic and Studio M, gave unsuspecting flyers what they wanted for Christmas and went viral around the world.

Molson Canadian’s Beer Fridge, created by Rethink and placed in spots around the world and which could only be opened with a Canadian passport, also got a nomination.

As did documentary Once More: The Story of VIN 903847 (another AToMiC winner), which was created by Red Urban and followed a Beetle owner as he took his car around the world.

Rounding out the Cyber noms is “Skip Starbucks Saturday” for Moms Demand Gun Sense, by Grey Canada, which was also nominated in Direct and Promo and Activation.


There are two Canadian campaigns and three chances at Lions in the Radio category. Grey Canada was nominated in two categories – Pharmacy and Use of Radio as a Medium for its “See you do snore” campaign for GSK brand Breathe Right. In the Pharmacy category, two of the spots, “Katie” and “Ryan,” were mentioned.

In Publications and Media, Bleublancrouge got a nom for its campaign for the Bell Media television show Major Crimes.