Canadians respond positively to brands that give, with 92% saying they have a more positive view of a company that supports a cause they care about.

Cause agency Manifest Communications released a nice, bite-sized take on cause in Canada, presenting key takeaways about consumer response to corporate citizenship and perceptions of brand involvement here.

For instance, 81% of Canadian consumers say it is critical for brands to make them aware of their efforts.

Check out the infographic below for other insights. (Click to expand.)

Image via Shutterstock.