Jon Finkelstein has joined Twist Image as its new ECD.

The former SVP/ECD at Proximity was let go three weeks ago as part of a creative team shuffle. Prior to that, Finkelstein worked as a partner, creative at Grip for nine years.

In his new role, he’ll lead the creative team across Twist Image’s client base, which includes TD, Walmart, Dairy Farmers of Canada, Novartis and the Montreal Canadiens. He’ll also sit on the agency’s management team.

Over his 18-year career, Finkelstein has worked on brands including Visa, Nike and FedEx, and has picked up a number of awards from Cannes, Clio and the Digital Marketing Awards.

“We have been following Jon’s ascent in this industry for a very long time,” said Mark Goodman, CEO of Twist Image, in a release. “We are in the midst of transforming the creative work that Twist Image offers, and knew that Jon would be the right person to lead this evolution for our clients and our team.”

This marks the first major hire from the agency since it was announced in May that the formerly independent shop was joining the WPP network, alongside other former indies Taxi and John St.