Lowe Roche picks up an IPA Award

The Toronto shop has won an effectiveness trophy for its work for the Heart and Stroke Foundation.
Heart and Stroke

Lowe Roche and the Heart and Stroke Foundation have picked up an IPA Effectiveness Award in London, England last night. They won for the campaign that features a split screen view of a man’s life, one side in health, the other as he struggles with major health concerns.

The only Canadian entrant on the list, Lowe Roche and HSF picked up a Bronze trophy at the show, which measures campaigns that have a proven effect on clients’ business, akin to Canada’s CASSIES Awards. Citing a 72% brand awareness bump, and a self-assessment form filled out in the hundreds of thousands, the same campaign picked up  a Bronze at this year’s CASSIES. 

In total, nine Golds, 13 silvers and 13 Bronze prizes were handed out, including Grand Prix, which went to U.K.-based Adam&eveDDB. The winning campaign was for Foster’s beer brand.

OMD was named the Effectiveness Network of the year, while Grey London picked up Effectiveness Company of the Year.