Twist Image picks up Treasury Wine Estates

The global winery was looking for a partner to help it transform, picking the creative shop to lead digital in North America.

After a North America-wide competitive review, Twist Image has been named digital AOR for Treasury Wine Estates for the North American region.

Treasury is one of the largest wineries in the world, and includes labels such as Wolf Blass, Souverain and Beringer Vineyards.

“Part of our long-term growth strategy was to secure major brand opportunities in the North American marketplace,” said Mark Goodman, CEO of Twist, in a release. He added that this is a significant win for the Toronto and Montreal shop, which was recently acquired by WPP.

Isaac Herrera, digital marketing director at Treasury, said the company was looking for a digital partner that would help the brand transform and evolve, and credited Twist’s track record of helping big brands make that same shift as the reason behind the choice.

Twist’s scope includes digital marketing for all the winery’s brands, including brand development, digital advertising, social media, content and mobile marketing. New campaigns will launch this winter, according to the release.

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