Red gets new CD as it looks west

The Edmonton-based agency adds Craig Redmond to lead creative as the Vancouver team expands.
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Red The Agency has picked up Craig Redmond as its new CD. Redmond will lead the creative departments at both the Edmonton and expanding Vancouver offices, replacing outgoing CD Denis Lenarduzzi, who is pursuing new interests.

Redmond has spend his time since 2012 as a freelancer, doing work at agencies including Taxi, Wax and Young & Rubicam. Prior to that, he has had stints as CD at Concerto, Grey Northwest and BBDO.

While Redmond will work out of both of Red’s offices, he’ll be primarily based out of Vancouver. Red’s Vancouver branch opened in 2007 and now employs eight staff members. Vancouver is a market that has no shortage of agencies competing for business, from big players like DDB and Cossette to newer ones like 123W, but Randy Cronin, partner and director of strategy at Red, says the agency has been in discussions with several prospective clients. He couldn’t name those clients or give details on the agency’s goals for growth, but it has already been doing work for the City of Vancouver and digital work for 7-Eleven.

“We see a lot of potential in the market,” he says. “The office was set up to service business in the lower mainland, and as we got to know the market better we saw opportunities there.”

Over the last year, the Vancouver office has also added digital experts Leanna Crawford and Mike Nowland as director of experience design and ACD, respectively, Chris Phillips as director of media and former Bell Media producer Elizabeth Toth as senior creative producer.