Make some room on the agency mantle, there’s a boatload more awards to put on show after last night’s Advertising & Design Club of Canada gala, which sent plenty of agencies home with Gold trophies — 39 to be exact.
That’s eight more than last year, and while not everyone struck Gold at the 65th Directions show, many got their chance to shine, with 433 Silver and Merit awards given out for work in advertising, graphic design, editorial & book design and interactive media.
But the big ones, the Scarlet Letter Awards, went to only four agencies, two of which are on a bit of winning streak.
Leo Burnett and Lg2, two agencies that grabbed Gold titles at strategy’s Agency of the Year awards last week, both went home with the coveted Scarlet “A” trophy. The former for Design Firm of the Year, while the latter claimed the award as the Interactive Agency of the Year. Saatchi & Saatchi picked up the Scarlet Letter Agency of the Year title. And Sons and Daughters took home the fourth award for Production Company of the Year.
Here are the agencies that also struck Gold last night:
TBWA\Toronto: six Golds
“Everything Described-Bobby Orr/Jimi Hendrix/Richard Pryor” (Consumer Magazine Ad, Campaign; Trade Ad Campaign; and Public Service Ad, Campaign) for Accessible Media
“Bobby Orr” (Consumer Magazine; Trade Ad; and Public Service Ad) for Accessible Media
Rethink: six Golds
“Luge” (TV Single, Low Budget; and TV Public Service, Single) for the Canadian Institute of Diversity and Inclusion (CIDI)
“Memory Project” (Media Innovation) for Historica Canada — which also won the only Canadian Mashie award earlier this week
“Passport Beer Fridge” (Digital Installations) for Molson Canadian
DDB: four Golds
“Every Text Helps” (Radio Public Service, Campaign) as well as “Gangs” (Radio Public Service, Single) for Metro Vancouver Crime Stoppers
“Pep Talk” (TV Single, 60 seconds or more; and Direction) for Netflix Canada
Y&R: four Golds
“Beware of Parts Unknown” (Radio Campaign; Best Copywriting; and Ad Broadcast Radio) and “Smell Details” (Radio Single, 1-30 Seconds) for Ford Canada
“The Transformative Power of Words” (Advertising Typography) for Faith
Red Urban: three Golds
“Bellies” (TV Single, 15 Seconds or Less) and “GTD: Bellies/Ice Cream” (TV Campaign) for Volkswagen
“Once, More, The Story of VIN 903847” (Advertising Integrated Campaign) for Volkswagen
Saatchi & Saatchi: two Golds
“Cowboy,” “Knights,” and “Never Land” ( Newspaper Ad, Single; Newspaper Ad, Campaign) for Proud FM
JWT: two Golds
“Canadian Zombie/Best Extra” (Cinema Campaign) for the Canadian Film Fest
“Pajamas” (Graphic Design Miscellaneous) for Walmart
Leo Burnett: two Golds
“Smith Oyster Bar” (Complete Design Program) for Smith Restaurant + Bar
“Unplug + Play” (Graphic Design Self-Promotion)
Grey: one Gold
“Kettle” (TV Public Service Campaign) for The Salvation Army
KBS+ Toronto: one Gold
“Blanket” (Editing) for World Vision
Proximity Canada: one Gold
“#WeAreWinter” (Cinematography) for the Canadian Olympic Committee (COC)
RMW Music: one Gold
“What’s There” (Sound Design) for the Canadian Paralympic Committee
Wax: one Gold
“Staple” (Annual Reports, Sustainability/CSR Reports) for the Calgary Society for Persons with Disabilities
MacLaren McCann Vancouver: one Gold
“Hell Pizza Ouija Box” (Package Design) for Hell Pizza
Underline Studio: one Gold
“Peter Munk: A Canadian Story” (Complete Book Design) for the Peter and Melanie Munk Charitable Foundation and Anansi press
Jam3: one Gold
“Enjoy Your Privacy” (Consumer Websites) for Norton Antivirus
BBDO: one Gold
“Pyramid Scheme the Rainbow” (Digital Integrated Campaign) for Wrigley Canada