Maverick PR has brought in a new VP of strategy and business development. Rick Byun assumes the role, joining the Toronto-based firm from High Road, where he acted as VP.

He’s also held senior-level positions at PR shops including Veritas and Narrative PR. The shop was drawn to his diverse background, which also includes time on the corporate and political side, as well as having worked with brands in the financial services, automotive and telco space, according to a release.

Bringing Byun in is part of the agency’s bid to evolve the firm to reflect the changing landscape of the industry. In his position, Byun will play a role in business development and will help grow the client roster. He’ll also work with existing clients, which include Reckitt Benckiser, Cadillac Fairview and Evian.

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