LCBO’s brand overhaul reaps in-store rewards

Kerri DawsonVP, MarketingLCBO LCBO recently rejuvenated its image with a more content-rich web site, a new logo, a modernized store design ...

Kerri Dawson
VP, Marketing
LCBO

LCBO recently rejuvenated its image with a more content-rich web site, a new logo, a modernized store design in Toronto’s Beaches, and a fresh brand vision: Let’s get together.

The shake-up – intended to bring a more fun and casual feel to the already best-in-class retail experience – is driving more shoppers to the web site and to stores. VP marketing Kerri Dawson will share the story behind the brand refresh and the latest shopper marketing success stories both in-store and online.

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