Postmedia Network: The New Brand Content Upfronts

Native Advertising is sweeping the content marketing world. As brands, agencies and media companies move from traditional advertising methods to ...

Native Advertising is sweeping the content marketing world. As brands, agencies and media companies move from traditional advertising methods to native campaigns, there are two key words that should be part of any successful strategy: Transparency and Authenticity.

Yuri Machado and Scott White will explain why transparency in native campaigns builds trust with the audience and maintains integrity for brands and publishers and how authenticity in execution can drive consumer engagement to unprecedented heights.



Yuri Machado


SVP, Integrated Advertising Sales & Strategy

Postmedia Network



Scott White


VP, Content Strategy & Business Development

Postmedia Network

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