Metrics Keynote: What’s new in digital branded content (& unmasking the mystery of metrics)

The big influencer in digital branded content is video. Gian Fulgoni of comScore digs into the traits of the mobile ...

The big influencer in digital branded content is video. Gian Fulgoni of comScore digs into the traits of the mobile omnivore – consuming digital content anywhere, any time – and shares how to make sure your brand’s content is not part of the 50% of digital ads that never get an audience.

Gian Fulgoni

Co-Founder & Executive Chairman Emeritus

comScore

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