Planning and partnerships: Who are the new creatives?

ZenithOptimedia’s Anna Yorke has overseen the creation of branded content in 23 markets worldwide for clients including Lexus, Oracle, SCA ...

ZenithOptimedia’s Anna Yorke has overseen the creation of branded content in 23 markets worldwide for clients including Lexus, Oracle, SCA and Nestle. Yorke reveals how Newcast, their branded content division, leveraged relationships with social media to generate maximum exposure including enlisting YouTube stars to create original branded content that cuts through the clutter. Newcast’s VideoLab project is also profiled – an online end-to-end workshop providing clients with access to YouTube content creators and channel founders to develop branded content strategy.

Anna Yorke

Managing Director, Newcast WW

ZenithOptimedia

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