Targeting millennial’s funny bones (and their wallets)

Rick Hamann of The Onion, peels back the layers to reveal universal truths of what content gets shared and why. ...

Rick Hamann of The Onion, peels back the layers to reveal universal truths of what content gets shared and why. Through satirical comedy, The Onion Lab, their branded content arm, has perfected reaching and influencing coveted but illusive millennials with original, inventive content that works. Hamann delves into the methodology of The Onion’s idea factory and showcases their most successful cases including the CLIO award-winning ongoing fantasy football web series for PC brand Lenovo.

Rick Hamann

SVP, Content

The Onion

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