Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.

The shortlist for the third annual Shopper Innovation Awards, recognizing the best and most inventive campaigns in shopper marketing and retail, has been announced.

A total of 32 campaigns from 23 brands and 19 agencies will be honoured for innovation in categories ranging from packaging and loyalty to shopper disruption and integration.

The full list of finalists can be viewed below. The winner will be revealed at a ceremony April 21 at Toronto’s Arcadian Court as part of this year’s Shopper Marketing Forum. Both the awards and forum are produced by strategy.

Bayer CropScience Bushels to Bottles MacLaren McCann
Canadian Tire Tested for Life in Canada Taxi
Canadian Tire Ice Truck Taxi
Sport Chek West Edmonton Mall Flagship Store Launch North Strategic
Fido All-in-One Prepaid Kit DentsuBos
General Mills #LuckyToBe Diamond Integrated Marketing
General Motors of Canada (Chevrolet) The Chevrolet Road Coaster MacLaren McCann
Harley-Davidson Floating Showroom JAN Kelley Marketing
Ikea Quick & Easy Leo Burnett
Ikea House Rules Leo Burnett
Ikea Inspiration Boxes Leo Burnett
Jack Astor’s Bar & Grill Potato Salad Zulu Alpha Kilo
Kimberly-Clark (Poise) Poise Microliner Launch at Shoppers Drug Mart Geometry Global
Labatt (Alexander Keith’s) Alexander Keith’s Infuser Hunter Straker
Labatt (Corona) Corona Elevates Patio Experiences Hunter Straker
Lanctôt Ltée (Louisville Slugger) Priceless Bat Taxi
Loblaws PC Plus National Launch Bimm
ConAgra Goods Canada Hungry for Football Blammo
Longo’s Customer Engagement Platform Unata
Make-a-Wish Canada Kringl Zulu Alpha Kilo
Mazda Massive Test Drive JWT
Microsoft Canada (Xbox One) Xbox One Source TraffikGroup
Molson Canadian Passport Beer Fridge Rethink
Kraft Canada Kraft Celebration Tour LPi Group
Raising the Roof Homeless Donation Boxes Leo Burnett
SickKids Foundation Real Life Superhero JWT
Tim Hortons Dark Store JWT
Tim Hortons Tims Next Door Taxi 2
Toronto Vegetarian Association Change Your Mouth’s Mind Leo Burnett
Ubisoft (Watch Dogs) Watch Dogs Live Publicis Montreal
Unilever Canada (Dove) Dove Camera Shy Program Bob Agence
Walmart Pajama Flyers JWT

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