Royal Canadian Mint uses change to tell our stories

The Mint's TV spots feature coins being used to showcase Canada's 150-year history in an animated way.

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In honour of Canada’s 150th anniversary in 2017, the Royal Canadian Mint is launching a Canada 150 Collection of coins, kicked off with a new integrated campaign from Cossette that uses coins in an animated way.

Working with Montreal production company 401, the agency has created a 30-second TV spot for a new $2 coin in circulation that honours the country’s first prime minister, John A. Macdonald. The ad features a narrator in the role of Macdonald, describing his vision for linking Canada by railroad, with an animation of coins being used to showcase parts of the county and tell the story.

Another TV spot, for the “Wait for Me, Daddy” commemorative $2 coin, also uses change to tell the story, features the voice of a young boy explaining his parents’ role in the Second World War.

Web banners, a collector’s card and a social media push are also part of the campaign, with the media buy led by Cossette Media.

Cossette, which has held the Mint’s business since 2011, also produced a making-of video explaining the detailed work behind the TV spots.

The ads will run nationally until March 9.