Lg2 wins big at the Crea awards

The agency made a good showing at last night's award, followed by Sid Lee, which also picked up several grand prizes.


Echoing its stellar showing last year, Lg2 picked up the most awards at the Créa Awards, which recognize the best ads produced in Quebec.

The agency took home the Grand Créa 2015 and was the winner for the Film category for its Reviveaphone launch campaign (featuring an iPhone 6 being dumped into a pitcher of beer before getting fixed).

The agency received 14 grand prizes and 29 other prizes at the awards. Sid Lee came in next with six grand prizes, for its Réno-Dépôt billboards, Sugar Sammy holiday campaign and work with Vidéotron, along with 19 other awards. DentsuBos also picked up four grand prizes, including for its Rosie Animal Adoption work, and 12 prizes, while Publicis took home two grand prizes for its Ubisoft “Watch_Dogs Live” campaign, plus two other prizes.

Ninety-seven prizes were awarded overall in 30 categories, including 27 grand prize awards. The 2015 winners were chosen by a nine-member jury chaired by Sébastien Rivest, VP, creation at DentsuBos.

Also at the awards, Nicole Dubé, long-time marketing director for Les Producteurs de lait du Québec, received the Association of Quebec Advertising Agencies’ 2015 Prix Hommage AAPQ. The award honours “a pioneer” in Quebec’s marketing and communications industry. With a career spanning 40 years in the industry, Dubé was with Les Producteurs de lait du Québec for roughly three decades.

“Thanks to her love of ideas and her passion for creativity, Ms. Dubé has not only left her mark on the agri-food marketing communications industry, but on generations of Quebecers thanks to heartwarming and unforgettable ad campaigns that everyone can relate to,” Mathieu Roy, partner, VP and GM and Lg2, said in a press release. Roy presided over the award’s jury, which included six other industry heavyweights in Quebec.

“As a trailblazer, she has always been guided by her hunger for innovation and by an in-depth understanding of the consumer. After such a celebrated career, she leaves a significant legacy to our industry and to our society as a whole.”