Tam-Tam\TBWA in Montreal has a new head of its creative department, hiring Manuel Ferrarini as its new VP, creative director.

Ferrarini fills a role that was left vacant when Etienne Bastien took the same position at DDB’s new Montreal office in December.

Ferrarini was most recently a CD at Taxi’s Montreal office where he was the creative lead on the Telus account, as well as adaptations for the French market. He left Taxi in September after more than two years in the position and has been working as a freelancer since then.

Before joining Taxi, he spent nearly 12 years as an art director at Saint-Jacques Vallée Y&R, working with clients including Ford, Danone, Air Miles and Sico. Prior to that, he spent four years as an art director at Publicis’ Montreal office.

“We are proud and excited to welcome Manuel, the first art director to hold the position of creative director within the agency,” François Canuel, VP, general manager and client leader at Tam-Tam, said in a press release. “With the growing importance of design in all our clients’ communications activities, Manuel’s artistic eye and attention to detail is what clinched the deal for us.”

Image courtesy Shoot Studio