Three Millions Dogs and Uber have teamed up to deliver puppies to offices around Canada, hoping to increase dog adoptions on National Adopt-A-Shelter-Pet Day.
Uber users in Toronto, Montreal, Ottawa and Edmonton can use the app to have puppies delivered for a 15 minute office visit today between 11 a.m. and 3 p.m. The cost is $30, with all proceeds going to pet shelter partners in the cities, including Save Me Rescue, Moosonee Puppy Rescue, Save Our Scruff, Sit With Me Dog Rescue, Ottawa Dog Rescue, Infinite Woofs and SPCA Montreal.
“Right off the bat, the biggest part of the job is done which is to make people aware of this,” says Geoffrey Roche, co-founder of Poolhouse.ca, which created Three Million Dogs, a website for canine lovers featuring news and cute stories about the animals. Through social media pushes on its Facebook and Twitter pages, along with an email blast from Uber, which has an extensive database, the initiative picked up significant awareness yesterday afternoon and evening.
“Our brand is all about making the world a better place for dogs,” he says. The site aims to do a unique promotion using its content every month, centered on creating awareness about the number of dogs still needing a home. Earlier this month, for instance, it created an April Fools’ Day video around a “poofume” for canines to help promote the site.
South of the border, where much of Three Millions Dogs’ traffic comes from, it also worked with Toronto-based School Editing to launch a cheeky video showing an even more efficient way puppies can be delivered – via drone.
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