TBWA\ has looked to youth as it expands in its Toronto office.
The agency has added art director Leonardo Gonzalez to its creative department, having just completed a three-month internship at John St.
Alison Boudreau joins TBWA\Toronto from the TV world as a content producer, contributing to the agency’s growing social media business. Boudreau has previously held positions at Eastlink and Channel Zero.
In addition, Sara Nancoo, a former account director at Engagement Labs and strategic marketing manager at The It Factor, has been hired as a senior strategist.
“These hires reflect our growth, specifically in social and digital content,” says Jay Bertram, president of TBWA\Canada. “You can feel the energy and momentum in the office. We are producing award-winning ideas on real projects, for real clients that solve a real business problem.”
The agency has also announced the participants for this year’s “Young Gunn Program,” the agency’s initiative for bringing on new talent out of school. Cheyenne Cowley from Carleton University, Michael Kates from Wilfred Laurier and Jennifer Citrullo from the University of Western Ontario are all now beginning what Bertram describes as the 90-day “showcase period” of the program, which is different from internships in that the students are selected with the specific intention that they be hired full-time when it is completed.
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