Rivet has appointed Paul Kron as its new VP, director, strategic planning, a new role for the boutique agency.

Kron will be responsible for providing “research-based insights” to Rivet’s clients including CIBC, Nestlé Canada, Janssen, Primus, Purolator, OTMPC, Hudson’s Bay Company, Carpedia and D+H. Most recently, Kron worked at Innocean as director of strategic planning, where he oversaw brand and marketing strategy for Hyundai.

Rivet, which focuses on CRM and digital, recently promoted several account staff, as well as Todd Henwood to VP/CD (his previous role of CD) and Margaret Ngai to VP of data and technology.

“Over the last year, we have experienced significant growth at Rivet,” agency president Angèle Lévesque said in a press release. “The addition of new clients and our expanded services have made the creation of this new position within the organization a necessity.”

Pictured: Rivet’s new VP, director, strategic planning Paul Kron and agency president Angèle Lévesque.