Bleublancrouge head of creative thinking and partner Gaëtan Namouric has left the Montreal agency after more than 11 years to launch his own creative consultancy, Perrier Jablonski.

The agency credits Namouric with helping to renew its business and bring its creative to an “international calibre.”  While with Bleublancrouge, Namouric worked on notable campaigns for Burger King and the Toyota Quebec Dealers, along with the “Words Matter” campaign for the Montreal Gazette. He also worked on brands including Air France-KLM, Sico, the Vancouver 2010 Olympic Games and Ubisoft Canada.

The agency says it has been preparing for Namouric’s departure for several months and creative leadership during the transition will go to creative director Jonathan Rouxel, with more announcements to come.

“Bleublancrouge is a nurturing place,” Namouric said in a press release. “Everything I know, I learned there. Sébastien produces talented people, people who are curious and daring,” he said of the agency’s CEO, Sébastien Fauré. “But his entrepreneurial spirit is contagious and I needed to try out new ideas on my own. I am leaving with my mind at ease – the creative talent and strategic level are higher than ever and the arrival of Jean-Sébastien Monty will ensure their success for years to come,” he added, referring to the agency’s managing director, who joined last October. “I am proud to remain close to this family.”