RBC, TD among the most valuable global brands

Tim Hortons gained the most ground on the world stage among Canadian companies in the annual BrandZ report.
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Three Canadian banks find themselves among the most valuable brands in the world, but one of the country’s most beloved brands is gaining ground, according to the BrandZ report from WPP and research firm Millward Brown.

Now in its tenth year, BrandZ takes a brand’s financial performance over the previous year, prospects for future performance, market factors that could affect it and its relevance to lives of consumers to come up with an overall brand value.

RBC was the highest-ranking Canadian brand, with a 6% rise to $23.9 billion in value from last year, putting it at #36 globally and #3 among regional banks. Behind it was TD, with a 3% rise to $20.6 billion putting it at #47 globally and #5 among regional banks. Scotiabank was the third most valuable Canadian brand and rounded out the global list at #100 despite a 3% drop to $11 billion.

Tim Hortons saw the biggest growth in value among Canadian brands, growing by 13% to $4.6 billion, making it fourth in Canada and seventh among global QSR brands.

Lululemon rounded out the Canadian top five and ranked ninth among global apparel brands, even though it dropped 11% from last year for a brand valued of $2.9 billion.

Globally, Apple’s value grew by 67% to $246.9 billion, the second-biggest jump among all brands, putting it at the top spot. Apple displaced Google, whose value grew by 9% to $173.6 billion. Facebook saw the biggest growth in value, growing 99% compared to last year. Technology was the fastest-growing sector, growing by 24% to top the $1 trillion mark.

Overall, Canada’s top five brands grew by 3% in value compared to last year to roughly $63 billion. All together, the value of the top 100 global brands stands at $3.3 trillion, a 14% increase from 2014.

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