Étienne Goulet and Luc Dupéré of Tank have won the Astral Out of Home Carte Blanche for Creatives competition in Montreal, for their execution for Teletoon at Night.
The black and white placements feature popular cartoon characters, like Bart Simpson, from shows on Teletoon at Night, in the dark. The winning submission was announced during the C2-MTL conference yesterday.
Earlier this month, Astral announced that Lg2 picked up the Toronto OOH award for its Nike submission, while Cossette won for its McDonald’s ad idea in Vancouver.
The Carte Blanche winners will attend the Cannes Lions International Festival of Creativity, while their clients will receive a $50,000 value campaign on Astral’s OOH network. This year’s competition received 239 entries from across Canada.
