MLSE wins big at Clio Sports

The company, which works with Sid Lee, had the most wins for Canada, with additional trophies going to Rethink, Anomaly, TBWA and Sid Lee.

Let it never be said that Maple Leafs Sports and Entertainment’s teams don’t win any trophies. The company led Canada with five wins at this year’s Clio Sports awards for excellence in sports marketing.


MLSE’s success was led by the packaging for its franchises’ season ticket packages, which were designed and produced in-house. The company won Gold in the Design category for Toronto FC’s package (pictured, left), Silver for the Toronto Maple Leafs and Bronze for the Toronto Raptors. The company won another Bronze in Design for the DeMar DeRozan KIA Community Assist Award Nomination Package.

MLSE also took home a Silver in the Integrated Campaign category for “#WeTheNorth,” which was created with its AOR Sid Lee.

Sid Lee also won a Bronze in Packaging Design for the neighbourhood-specific designs used in #MyNorth, a campaign that tapped into #WeTheNorth for Sport Chek through a partnership with MLSE. The agency also won a Bronze in Film for the videos produced for the campaign.

Meanwhile, Anomaly Toronto won Gold in Direct and Silver in Guerrilla Engagement/Experiential for Budweiser’s “Home of Goals,” plus a Bronze in OOH for Google Canada’s World Cup Trends murals.

Rethink also won Gold in Social Media and Silver in Events for Molson’s “Hockey Heaven.” That agency’s work with the NHL on the rink, built at one the highest elevations in Canada, also took home Silver in Partnerships.

TBWA\Toronto won two Silvers in Film (one for Short Form and one for Branded Content) for the Gatorade “Sledge Hockey” mini-doc. The agency was also shortlisted in Integrated Campaign and Partnerships for Nissan Canada’s “Back In The Game.”

air_georgian_golf_adClever Samurai rounded out the Canadian winners, taking a Bronze in Print for Air Georgian’s “Jet Engine” ad for the Air Canada Foundation’s golf tournament.

BrandHealth was shortlisted in Radio for its work on the “Half Half Marathon” with YMCA, while Innocean Worldwide Canada was shortlisted in Film and Innovative for the “Hop On” video with Cycling Canada.

Outside of Canada, U.S. digital agency R/GA picked up the most awards at the show, taking home 19 for its work with Beats by Dre and gym chain Equinox.

The Grand winners, selected from those that have already taken home a Gold, will be announced at a ceremony in New York on July 8.