There’s only a week to go until Cannes Lions, but leave it to Leo Burnett’s “#LikeAGirl” campaign for P&G brand Always to find a way to squeeze in more hardware at the last minute.
This year’s Facebook Studio Awards have been announced and that campaign was given a Blue Award – the top prize – in the Craft category, as well as a Gold in the “Facebook for Good” category, which focuses on cause work.
The awards, now in their fourth year, recognize campaigns for excellence in creativity, insight and effectiveness that also utilized Facebook as a creative platform.
Leo Burnett Toronto also received a finalist nod in the Facebook for Good category for its “Humans for Humans” campaign for Raising the Roof.
Rethink was another Canadian finalist, getting a mention in the Integrated Campaigns category for its “Hockey Heaven” campaign with Molson Canadian. Rethink took home a Bronze at last year’s awards for its work with Playland.
Only 46 campaigns were named finalists or winners out of 2,700 entries from around the world. The other Blue Award winner was the ALS Association’s Ice Bucket Challenge, taking home the award in Facebook for Good. Leo Burnett Toronto tied for second (with Leo Burnett Beirut and R/GA also taking home two prizes) behind the most-awarded agency, U.S.-based digital shop Droga5, which won Gold for work with Under Armour, plus a Silver and Bronze for its work with Newcastle.
