Nutella is kicking off a Canadian road trip with its branded food truck visiting four cities this summer.
Along with guest appearances from Italian-Canadian celebrity chef Stefano Faita (pictured), the Nutella Truck Tour will begin June 27 at the Toronto Zoo before visiting Quebec City, Edmonton and Saint-Jean-sur-Richelieu, QC later this summer.
Each stop on the truck tour will include complimentary all-day breakfast options (a Belgian waffle or a fresh fruit skewer with the spread) along with interactive activities such as personalized Nutella jar labels, a claw machine game for prizes, a photo opportunity with a giant jar of the treat and limited-edition Nutella-themed prizes.
Faita has also created five new breakfast recipes that involve the chocolate hazelnut spread as part of the promotion. The recipes are hosted on a Nutella microsite (Addjoy.nutella.ca) and include a breakfast panini made with ricotta cheese, pear and Nutella; a croissant French toast topped with the spread, yogurt and raspberries; a buckwheat crepe filled with Nutella, banana, coconut and toasted macadamia nuts; a German pancake with apricot and the spread; as well as a breakfast apple cake topped with Nutella.
The “Add Joy” microsite allows Canadians to share their own Nutella recipes and play an interactive game for a chance to win a “spife” (a spoon-knife hybrid branded with the treat’s logo).
The brand also recently surprised commuters in Toronto and Montreal with an impromptu Nutella breakfast, created by Faita.
[iframe_youtube video=”ERBWgPcnkt8″]
In addition, Nutella recently partnered with Tim Hortons on a new line of pastries that use the hazelnut spread, as well as with grocery chain Longo’s on a “Nutella Crêperie” travelling pop-up kitchen.
Boom! Marketing, Paradigm Public Relations, Noise, Touché! and High Road all worked with the brand for the Nutella Truck Tour campaign.
