MDC’s Allison+Partners launches new division

Dubbed All Told, the new division will centralize research, content, creative and more for global clients.

Allison+Partners, an MDC Partners company, has launched a new division called All Told, combining research, content, creative, digital and measurement capabilities into one offering.

The new group will work across the shop’s practices and account structure for its clients in the U.S, Europe and Asia. “Over the last two years we’ve seen a real shift in the type of work we are being asked to do,” Scott Allison, CEO of Allison+Partners said in a press release. Aligning resources and people into one unified centre will allow for more “high-impact, channel agnostic solutions” for clients, he added.

All Told will be led by senior partner Cathy Planchard, who has been appointed president of the new division. She has been with Allison+Partners since 2010 as general manager of its Phoenix office.

Planchard will work with chief creative officer Lisa Rosenberg to lead the All Told team, which will include content strategists, designers, digital marketing experts, researchers and measurement professionals.

“As the name suggests, All Told is a holistic approach to storytelling starting with research, encompassing creative, content and digital, and bound by measurement,” she said in the release. “To be successful today, brands must actively encourage audiences to share their experiences, achieve trust through transparency and embrace multi-channel storytelling.”

So far, the All Told team has completed programs for clients including Best Western, Talon Private Capital and Dignity Health.

MDC’s agencies in Canada include Anomaly, KBS, Bruce Mau Design and Union.

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