DDB Canada and JWT Canada have picked up Silver and Bronze Lions in Health & Wellness, the first Canadian wins in Cannes this year.
The winning work for Lions Health 2015 was announced today, with the Cannes Lions International Festival of Creativity officially kicking off Sunday.
JWT’s campaign for SickKids, “Better Tomorrows,” has won a Silver Lion for Integrated in the Health & Wellness category.
Meanwhile, both the “Man Boobs” and “Bald Spot” spots from DDB Canada for Johnson & Johnson’s KY Touch brand of personal lubricant picked up Silver Campaign Lions for Radio – Use of Music/Sound Design.
DDB and Tribal Worldwide Toronto also picked up a Bronze Lion award in Film for the “Junkface” spot for Neutrogena Men’s face wash (another Johnson & Johnson brand).
Overall, Leo Burnett Mexico is taking home the Grand Prix in Health & Wellness for its “Intimate Words” campaign for Procter & Gamble’s Always brand, which aimed to break taboos to get women to describe medical symptoms more accurately. In Pharma, New York’s DigitasLBi has been awarded the Grand Prix for its integrated digital campaign, “Take it from a Fish” for AstraZeneca. This year, Canada was left out of the Pharma category shortlist.
SickKids and JWT
“Better Tomorrows”
“Kael” and “Phil & Danielle”
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DDB and Johnson & Johnson
KY Touch
“Man Boobs” and “Bald Spot”
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DDB and Johnson & Johnson
Neutrogena
“Junkface”
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Check here for all of strategy‘s coverage of the 2015 Cannes Lions International Festival of Creativity.
