In the jury room with…Leo’s Judy John

What is direct marketing anyway? This year's Direct jury president answers this question (and more) in Cannes.
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This week, 10 Canadian Cannes Lions judges will slowly be released from the clutches of the dark, dingy jury rooms. We’ve been catching up with some of the jurors from different categories to chat about how they’re being redefined to meet the new world order and the best pieces of work they assigned marks to this year, among other things. In this installment of “In the jury room with…” Judy John, CEO and CCO, Leo Burnett Canada, walks us through winning work in the Direct category.