Agency models in flux, an industry Don Draper would cringe at, making friends with competitors in Cannes and comparing engagement apples to time spend oranges — these are just a few things WPP’s Sir Martin Sorrell discusses with The&Partnership’s founder Johnny Hornby as part of the agency’s “What are you making time for in Cannes?” video series (of which strategy has been given the Canadian press exclusive).

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And catching up with Vice’s Shane Smith, Hornby speaks to the founder of the media company about “the unicorn model,” how its risk-taking strategy helped Vice become a successful challenger brand and why you should “rip out your guts” during the deal-making process.

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