The results are in, and while the actual PROMO! Awards winners won’t be revealed until Sept. 16, here are the finalists for the strategy-hosted awards gala in Toronto.
This year marks the 15th year in which the PROMO! Awards and CAPMA (Canadian Agencies Practicing Marketing Activation) have awarded brand activation programs for their “breakthrough creative, strategic brilliance and outstanding results,” with the judges selecting a total of 29 campaigns, created for 22 brands by 21 different agencies.
Here are the 2015 shortlisted campaigns:
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Brand: Amnistie Internationale Canada francophone |
Campaign: “#MinuteOfHope” |
Agency: Cossette |
|
Audi |
“Tight Parking” |
Zulu Alpha Kilo |
|
Audi |
“A3 Launch” |
Zulu Alpha Kilo |
|
Bell Media / TSN |
“Kings and Queens of the Court” |
Leo Burnett Toronto |
|
Canadian Badlands |
“Help Build the USS Enterprise” |
Taxi Vancouver |
|
Canadian Tire / Jumpstart |
“The Big Play” |
Touché / Cleansheet / North Strategic |
|
Coca-Cola / Diet Coke |
“Get a Taste: Style Bar” |
Mosaic |
|
Corby Spirit and Wine / The Glenlivet |
“Squadron 70” |
Hill+Knowlton Strategies |
|
Ikea |
“Quick & Easy Room Makeover” |
Leo Burnett Toronto |
|
Ikea |
“House Rules” |
Leo Burnett Toronto |
|
Ikea |
“Inspiration Boxes” |
Leo Burnett Toronto |
|
Interac |
“Be In The Black” |
Zulu Alpha Kilo |
|
Kimberly-Clark / U by Kotex |
“Carmilla” |
Geometry Global |
|
Kraft |
“MiO POV” |
Taxi 2 |
|
Kraft |
“Food Hacks” |
TracyLocke Canada |
|
Kruger Products / Scotties Facial Tissue |
“Power of 10” |
Fuse Marketing Group |
|
Labatt Breweries of Canada / Corona Extra |
“Summer Campaign” |
Zulu Alpha Kilo |
|
Mark’s |
“Ready for Winter” |
Sid Lee |
|
Mars / Misfits |
“Dog GIF Party Maker” |
Proximity Canada / BBDO Toronto |
|
MasterCard Canada |
“Priceless Surprises – Truckload of Priceless” |
MacLaren McCann |
|
Molson Coors / Coors Light |
“#PimpMyProfile” |
Leo Burnett Toronto |
|
Perfetti Van Melle / Mentos |
“The Amazing Journey Contest” |
Cossette |
|
Procter & Gamble / Always |
“#LikeAGirl” |
Leo Burnett Toronto, Chicago, London / Holler |
|
TD Bank |
“#MakeTodayMatter” |
Leo Burnett Toronto / Diamond Integrated Marketing |
|
TD Bank |
“The New to Bank Tour” |
Diamond Integrated Marketing |
|
Tim Hortons |
“#WarmWishes Holiday Cup” |
Pigeon Brands |
|
Tim Hortons |
“Tim Boston” |
JWT Montreal |
|
Tim Hortons |
“Tims Next Door” |
Taxi 2 |
|
Unilever / Dove |
“Camera Shy Program” |
Bob Agence |
