UN Women turn on the light

The global organization taps KBS Toronto's Cause Company for a new PSA.


UN Women has launched a new PSA and integrated campaign working with KBS Toronto’s Cause Company division.

The new “Leaders” PSA, featuring Suits actress and UN Goodwill Ambassador Meghan Markle, sheds some light (literally) on everyday females around the world who have the potential to be leaders.

Cause Company led strategy and creative behind the pro-bono campaign, which is running on the UN Women social channels, along with Markle’s and USA Network’s social media.

UN Women (the United Nations Entity for Gender Equality and the Empowerment of Women), was created in 2010 and focuses on gender equality issues worldwide, with a vision of eradicating global gender inequality by 2030.