Check it out: Lego’s new perspectives

The toy brand has a new angle on promoting Legoland by combining two techniques.

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On Labour Day weekend, Legoland Discovery Centre Toronto will be hosting a weekend dedicated to the Ninjago product line and children’s TV series. To raise awareness for the event, an internal marketing team at Legoland constructed posters out of the familiar Lego bricks in a transit shelter near Toronto’s Yonge-Dundas Square. While it’s an idea we’ve seen in dozens of different iterations over the years, this one took a different route by combining it with a method even older than Lego: lenticular printing.

The illusion is created with a series of plastic, linear lenses placed on top of two interlaced images, but Legoland had the bright idea to simulate the effect using Lego bricks, revealing a different Ninjago character as the viewer moves from side to side.

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From Stimulant