Will increases its power

The shop's founders tap into their roots at Cossette for hires in response to new business.


Will Creative’s newly-hired staff and promotions, from left to right: Jennifer Hicks, Cameron McNab, Lisa Lebedovich, Kirsten Cave, Noemie Bessette and Nicola Poskitt.

Will Creative founders Nick Richards and Ute Preusse have brought in some familiar faces from their time at Cossette to help them handle several new business wins since launching in December.

Leading creative will be CD Lisa Lebedovich, who was most recently interim CD at Dare Vancouver, where she was brought in to oversee its creative department and help it relaunch as Camp Pacific. Lebedovich made the move from another Vision7 agency, Cossette, where she was an ACD, and has also had stints at Rethink and Taxi.

Joining her from Cossette is Cameron McNab, who will be a senior creative at Will. McNab has been an art director on several award-winning campaigns, including the “McMuffin Sunrise” billboard for McDonald’s that took home a Wood Pencil at D&AD.

Outside of the creative department, Noemie Bessette has been hired as director of client services. Bessette had been with Cossette for eight years, and was brand group director when she left the agency in 2012 to go client side. That included a year as brand director for Ivivva at Lululemon and was most recently director of communications at Nature’s Path Foods.

Rounding out the hires is Kirsten Cave as an account manager. Cave was previously an account executive and project manager at MacLaren McCann, working with clients including General Motors and Road 13 Vineyards.

The hires come after two promotions in June: Jennifer Hicks from senior creative to ACD and Nicola Poskitt from account manager and planner to account supervisor and planner.

Will has won new business from The Canadian Freestyle Ski Association, Thompson Rivers University and The Chip and Shannon Wilson School of Design, as well as a yet-to-be-announced national retailer. Its other clients include Vancouver Art Gallery, Squamish Valley Music Festival, Ostara and Hootsuite, and recently created a new video for Nature’s Path.