Next Big Things

Need some future-looking inspiration? You won't want to miss these big ideas pundits predict to make waves.

This story appears in the September 2015 issue of strategy.

We don’t need to tell you (again) how quickly the world of new tech moves, or how it seems as soon as you figure out how to use your shiny new toy, something newer comes along to replace it. But what if we got a jump on the engineers and developers of the world, and let them catch up to us for a change?

We reached out to creative minds in several corners of the industry to get a sense of which recent developments excite them, and what their next steps and applications should be. What do virtual reality, wearables and AI look like in an ideal world? How will they connect brands with consumers, and how will that experience be different? And considering how quickly limitations are being stripped away, these ideas aren’t as far-fetched as you might think.

Mobile tech will make everything smarter

Data will drive a better experience

Creativity gets automated

The new internet of things frontier 

New tech will lead to new storytelling


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