Check it out: crowdsourced pocket change

From a snowman to images of nature, a new campaign encourages consumers to vote on coin designs for Canada's 150th.

Planches_V2Pocket change – it’s something that probably passes through yours hands at least daily, but how closely do you look at it?

Canadian coins are slated to get a new, crowdsourced look for the country’s 150th anniversary in 2017, and the Royal Canadian Mint is hoping Canadians will be inspired to vote on their favourite design.

Planches_V24Working with Cossette on creative and media, the Mint has kicked off a national campaign to support the contest, with online (including banners and videos) and direct marketing elements.

Consumers are invited to vote for finalists in five categories – Our Wonders, Our Character, Our Achievements, Our Passions and Our Future – which were selected from more than 10,000 applications.

Check out the finalist designs here.