This story appears in the October 2015 issue of strategy.
On Sept. 16 at Toronto’s Berkeley Church, CAPMA’s PROMO! Awards celebrated the best in brand activation. The audience was entertained by the evening’s host, Etalk‘s Jessi Cruickshank, who had some fun at the expense of millennials. The big winner of the night was Carmilla, a teen web series created by Geometry Global for Kimberly-Clark’s U by Kotex brand, which went home with Best of Show.
Photos by Nick Kozak
