CFL names new head of marketing

Christina Litz takes on the role, while several other senior-level staff have been given expanded positions.

The Canadian Football League has announced a number of staff changes and promotions, including a new head marketer.

Christina Litz (pictured), hired by the league in April of last year as VP of broadcast and media assets, has been promoted to VP of marketing and content. Prior to joining the CFL, Litz held senior multimedia-related positions in most of Canada’s major media and telecom companies, including VP of digital content and engagement at Corus, senior director of digital products at Rogers, and director of business development, planning and content at Telus. A law graduate from the University of Manitoba, Litz was also a director of business and legal affairs at CHUM Radio and Television.

Litz will be responsible for the league’s marketing and events, with a press release from the league pointing to her experience “modernizing the CFL’s digital assets and managing its broadcast relationships” as an asset that will assist her in handling the “convergence of traditional marketing and digital.”

Sara Moore, previously VP of marketing and events, has left the CFL, and has taken a position as SVP of business operations for the Toronto Argonauts. Moore first joined the CFL in October 2011 after more than two years as VP of marketing at Moblicity, and also had a short stint as head of marketing for Yahoo Canada.

Meanwhile, Tyler Mazereeuw, previously the league’s senior director of business development, has been named VP of the CFL’s newly-created corporate partnerships department. Mazereeuw, who is also the current chair of the Sponsorship Marketing Council of Canada, will be leading the group responsible for sponsorship sales, account management and attracting new sponsorship partners.

Matt Maychak, VP of communications and broadcast at the CFL since 2008, will now be VP of communications and public affairs. His new role will formalize the role he had already been playing in advising the league’s media, government and public relations efforts. Maychak, who helped craft the CFL’s recent violence against women policy, will also oversee the league’s community outreach division CFL Community.

“The CFL is in a strong position and is home to an immensely creative and dynamic team,” CFL commissioner Jeffrey Orridge said in a statement. “The changes being announced today will enable our organization to better tell our brand story and to work more closely and effectively with each of our teams and all of our corporate partners.”