Alex Anthopoulos is probably the best thing to happen to Canadian baseball since, well, we don’t know what. The Blue Jays’ general manager put together a team that put the country back on the baseball map, and the folks at Sid Lee have decided to show their appreciation with “The Shrine of Anthopoulos.”
The website is a digital place of worship for all things Blue Jays where anyone can leave a photographic offering to the baseball gods to keep the momentum going. Heather Brode, a creative at Sid Lee is convinced that “as more offerings are added, the shrine will grow in power.” And after last night’s game, we’re starting to feel a little spiritual ourselves.
From Stimulant. You just read about a “Passion Project,” a weird and wonderful thing keeping creatives busy when they’re not hard at work in the agency world. Have your own side project like the one above? Read about more Passion Projects on Stimulant, then email Jen Horn with your passion for the chance to be featured.