Canadian children’s entertainment company Spin Master has a new CMO.

Nancy Zwiers will join the company effective Nov. 9. She is founder and CEO of the consulting firm Funosophy Inc., which helps youth entertainment companies build their brands. She has also worked with Spin Master as a consultant since 2002.

In the 1990s, Zwiers led the brand team for Barbie at Mattel as SVP of worldwide marketing. Prior to that, she held roles at Heinz Pet Products and Procter & Gamble.

Krista DiBerardino, currently Spin Master’s EVP and CMO, is leaving the company at the end of the year for personal reasons.