Check it out: Toys need our help

Honda Canada shows that little stuffed animals can't make it to toy drives themselves.


As much as some of us may have wished as children (or still wish) our toys could come to life, we have to face some facts: they need our help.

In a new spot for Honda Canada and the Honda Dealers Association, Toronto’s DS+P shows how toys like “Mister Bunny” need some assistance to get where they need to go. Namely, to a nearby Ontario Honda dealership to be part of a charitable toy drive.

The campaign, which includes TV, online video, social media and in-dealership activations, is promoting the 49th Annual CP24 CHUM Christmas Wish toy drive, where unwrapped toys can be dropped off at a local dealership and donors can be entered to win a 2016 Honda Civic EX Sedan.

PHD handled media planning for the campaign, with video production by Head Gear Animation and music by Boombox Sound.