Over the years, we’ve noticed something about Zulu Alpha Kilo’s Zak Mroueh. He’s not afraid to be the butt of a joke. Quite literally, actually.
We’ve seen him bear some of the brunt before in an AOY video in 2014 (watch the last few seconds of the spot), and this week, the founder and CCO, as well as Zulu president Mike Sutton, once again have their asses handed to them, so to speak, in the first of what we expect to be a horde of agency holiday greetings to come out this year.
The aptly-titled “Jingle Butts” spot features Spanish percussionist and YouTube star Jorge Perez first sampling, then slapping, a myriad of butts that belong to Zuligans to create a rather saucy rendition of “Jingle Bells.” And if you’re asking yourself, “Why drum on butt skins?” — you can take solace in knowing that there is actually a method to their madness, with the shop making a donation to help support Colon Cancer Canada (as their holiday gift from them to you).
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The video is surely provocative, and certainly NSFW, but what some commenters on YouTube have taken issue with since the spot was released on Tuesday is the idea of the video being sexist, with a couple complaints that the bums lack male representation.
But Zulu responded by saying that the drumming section features both male and female talent. “Who knew it was difficult to tell the difference between male and female bums when there’s a red thong on?,” the agency’s creative manager Kelly Flynn wrote in an email to strategy.
The video has so far been viewed more than 64,000 times.
