The 2015 Marketer Survey

From shrinking departments to shifting budgets, here's what the industry had to say in our annual poll.


The more things change, the more they stay the same. This year’s survey of marketers revealed that budgets continue to shift towards digital and social media, and away from television and print. ROI pressure is still the biggest issue for most marketers, and work-life balance is still causing stress. When it comes to changes, marketing departments are shrinking, media agencies are increasingly important and certain social platforms, like Pinterest and Vine, are losing appeal.

Graphic designer Sandra Tavares helped sum up this year’s results in this handy infographic. Read on to get an overview of the Canadian industry this year (click the infographic to enlarge).



This year, over 300 marketers responded to a poll about the state of the industry, conducted from Oct. 19 to Nov. 6, 2015. Respondents skewed female, at 64%, with 39% being between the ages of 26 and 35, followed by 32% being 36 to 45. They mostly held marketing manager (33%) or VP/director of marketing (28%) positions. The majority of respondents (59%) made between $76,000 and $150,000 per year. Most of them have also been with their companies fewer than five years (68%), with 40% having only been with their companies two years or less.

Feature image courtesy of Shutterstock