If a chocolate Darth Vader head could speak, he’d probably tell you that devouring his dark deliciousness would require running exactly 2.36 km to rid yourself of the remorse of the calorie Force (yes, we just wrote that).

And that’s not the only food willing to give you a “pep talk” — as this Tumblr blog, concocted by creatives Pepe Bratanov at Toronto’s Red Lion and Nimo Awil at Poke (an agency in London, England), showcases in colourful bite-sized images. The Social Calories page is meant to, in the creatives’ words, “tell you exactly how much you need to push your next run to burn the foods you love to eat.” They believe that “calories” has become a dirty word, and by creating something cheeky (and forfeiting the counting of said units of energy), they’re hoping to be able to convince you to get into the whole exercising thing with motivating images (and good timing too…for you guys, not us, we’ve already given up on our New Years’ gym resolution). Also, follow along on their Insta page here.

 From Stimulant. You just read about a “Passion Project,” a weird and wonderful thing keeping creatives busy when they’re not hard at work in the agency world. Have your own side project like the one above? Read about more Passion Projects on Stimulant, then email Jen Horn with your passion for the chance to be featured.