The marketing world never sleeps, which means there are bound to be things that fly under your radar. To make sure you’re up to speed, here’s some news you might have missed over the last week:
News, hires and other changes
Klick Health has made three major leadership hires. Former Havas Health global CEO Doug Burcin, who left the position in May after eight years, has joined the agency in the newly-created role of chief growth officer. Burcin, who will be mainly based in New York but will also spend time in the agency’s Toronto headquarters, will be focused on expanding Klick’s capabilities and finding new growth opportunities. Leslie Jamison, who will be based in Toronto, has been hired as SVP of brand health, having previously held EVP and managing director roles at Self Care Catalysts and In-Sync. Michael Young, formerly VP of business development at San Diego’s Parexel International, has been hired as VP of strategy and will split his time between San Diego and Toronto.
180LA in Los Angeles has begun its year by adding two Canadian ex-pats to its ranks. Kasi Bruno, previously SVP and strategic planning director at Y&R before its absorption last year, has been hired as 180LA’s new executive strategy director, leading the planning department in the Los Angeles office. On the creative side, Jessica Schnurr, previously a copywriter with John St. and DDB, has been hired as an associate creative director.
6S Marketing has hired Doug Gorrie, previously national sales lead at Kanetix, as an account executive to lead business strategy for clients in the agency’s Toronto office. The agency has also promoted Vickie Hsieh, who has been with 6S since 2010, to marketing manager and cultural lead, a newly-created role that will see her lead development of marketing automation programs and oversee marketing-related activities specific to the Toronto office.
Montreal’s Bob has hired Nicolas Cliet-Marrel as a copywriter. Before joining the agency world, Cliet-Marrel was a journalist, editor and photographer whose work appeared in outlets including Montréal Centre Ville, Canoe and Décormag, among others.
New business
Lg2 has been selected to lead creative on campaigns supporting Alive 375/Vive 375, the 375th anniversary celebrations for the city of Montreal. The agency will be working alongside Cossette Media.
Brookline Public Relations has renewed its status as agency of record for quick-serve Japanese restaurant Edo Japan for the sixth consecutive year.
Media
Sony has consolidated its global media accounts. MediaCom will handle work for PlayStation, Sony Mobile Communications and most of Sony Electronics, with UM retaining the Sony Music and Sony Pictures accounts, though some of the international work has been given to OMD.
TC Media is the latest publisher to join the exclusive of ranks of the Canadian Google AdWords premier partner program, giving it increased access to advertisers.
Bell Media has become one of the few Canadian media giants to have something to be happy about in its Q4 results, posting an overall revenue increase of 3.4%, with a 0.9% increase in revenue from advertising. The results point to sales of election ads, conventional TV growth and new contracts at Astral OOH.
The Super Bowl this Sunday could potentially be the last to feature Canadian advertising thanks to a CRTC ruling providing an exception for simultaneous substitution that would allow U.S. creative to air. But this week, the regulatory body has opened the floor for public comments on the matter following an appeal last year by Bell, which airs the game on CTV and RDS.
